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[ Shri. L. P. Raval College ]

+91 99 8784 6781/+91 72 0872 7173
lpravalcollegebmm.bms@gmail.com
Admissions Open 2025-26
Mira Road, Thane

Bachelor of Arts in Mass Media and Communication (B.A.M.M.C.)

University of Mumbai | Undergraduate Programme

A creative and career-focused degree designed for today’s dynamic media and communication industry.
Focused on advertising, branding, digital media, and content creation.

Why Choose B.A.M.M.C.?

Gain core communication and media expertise aligned with advertising, media, and digital careers.

Advertising & Branding Focus

Hands-on training in advertising strategy, creative campaigns, and brand building.

Digital Media Skills

Content creation, social media management, and multimedia production.

Multi-Platform Exposure

Experience in print, television, film, radio, and digital media.

Expert Faculty

Learn from experienced academicians and industry professionals.

Programme Structure

3 Years | 6 Semesters
A progressive curriculum from media fundamentals to advanced professional skills.

Sem I

Foundations

Messaging frameworks, design literacy, media theory, audience interpretation.

  • Effective Communication Skills – I
    Enhance verbal and written communication skills
  • Visual Communication
    Understanding optics and design principles
  • Fundamentals of Mass Communication
    Knowing core concepts and functions of mass communication
Sem II

Core Media Skills

Content creation, advertising fundamentals, journalism workflows, newsroom exposure.

  • Content Writing
    Writing fundamentals in audio-visual, print and digital platforms
  • Introduction to Advertising
    Getting to know the advertising concepts and industry benchmarks.
  • Introduction to Journalism
    Learning news and journalism basics
Sem III

Media Applications

Corporate messaging, public relations strategy, photography fundamentals, specialization entry.

  • Corporate Communication & PR
    Learn organizational communication and PR strategies
  • Introduction to Photography
    Basic camera handling and visual storytelling
  • Advertising Specialization
    Begin advertising specialization track
Sem IV

Advanced Media

Cross-media writing discipline, legal compliance, ethical standards, cinematic production analysis.

  • Writing & Editing for Media
    Researching, writing, and fine-tuning techniques for various media platforms
  • Media Laws & Ethics
    Understanding legal frameworks and ethical responsibilities
  • Film Communication – II
    Advanced understanding of cinema production
Sem V

Advertising & Branding

Copy development, brand strategy, consumer psychology, positioning frameworks.

  • Copy Writing
    Creative writing for advertisements and campaigns
  • Brand Building
    Developing versatile brand identities and understanding how positioning is done
  • Consumer Behavior
    Studying buyers' psychology behind decisions
Sem VI

Digital Media

Digital strategy, designing, media management.

  • Digital Media
    Social media and digital communication strategies
  • Advertising Design
    Design theories for advertising media
  • Media Planning & Buying
    Strategic media selection and campaign execution
SPECIALIZATION TRACK

Advertising & Brand Communication

Focused preparation for advertising and communication roles.

Creative Strategy

Develop ads that connect with the audience.

Brand Management

Learn to build, maintain, and grow a brand.

Digital Advertising

Learn the functions of online advertising platforms and digital content creation.

Media Planning

Strategic media selection, budgeting, and campaigning multiple channels.

Career Opportunities

B.A.M.M.C. prepares you for diverse roles in the media and communication industry.

Digital Marketing and Advertising Agencies

Social media management and digital campaign execution

Mass Media & Broadcasting

Content production for TV, radio, and print.

Public Relations

Brand reputation and media relations management

Branding

Brand development, positioning, and management roles

Film Making

Creative direction and content production for entertainment

Eligibility Criteria

Academic Qualification

Passed HSC (12th) with minimum 40%.
Two Marksheets Allowed.

Age Requirement

Minimum age: 17 years

Documentation

HSC marksheet, transfer certificate, identity proof, and passport size photographs.

Affiliation

As per University of Mumbai and Maharashtra State Board norms.

Begin Your Career in Media and Communication

Bachelor of Arts in Mass Media and Communication (B.A.M.M.C.). A professional degree for media, advertising, and digital careers.

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